A media campaign was launched in 2000 by the president of the Maldives, HE Maumoon Abdul Gayyoom to create a cuture for media for and about children. The purpose of creating such a media culture is to create awareness of survival, protection and development needs of children 0-5 years in an environment that is positive, respectful, stimulating and fun for children and their families.

This media campaign was a 52 week campaign with spots on ECD key messages in telecasted/broadcasted by both Television Maldives and Voice of Maldives. One spot was repeated for 4-5 time daily from Friday to Thursday. This media campaign was being continued as an extended weekly programme till 2005.

New programmes are being developed through “Dhaal” programme developed by EDC.

Link: Evaluation report.

Link: Video spots

Link: audio spots